Whitney Welch is the owner of Branded Grooming and has over eleven years of industry experience. She began her training at Paul Mitchell The School in St. Louis, where she fell in love with both men’s haircutting and makeup artistry. After graduating, she left her hometown in pursuit of a career in Chicago. Upon arriving, she quickly became a part of the unique men’s salon culture and worked for top salons where she trained with American Crew and Kevin Murphy.
Branded Grooming started out as a business catered to men’s hair based off of her experience in the field. However, as a member of the LGBTQIA+ community herself, Whitney saw the need for gender affirming beauty businesses and has transitioned to gender neutral barbering catering to anyone seeking trendy, short haircuts. Currently, Whitney focuses her energy full-time on gender neutral barbering and haircutting.
When not in the salon, she is busy being a dog mom to three energetic pups and tending to her large collection of plants. She is a born and bred Cardinals fan and although she's well aware the Cubs have won the World Series more recently, 11 is still more than 3.