Whitney Welch is the owner of Branded Men’s Grooming and has over six years of industry experience. She began her training at Paul Mitchell The School in St. Louis, where she fell in love with both men’s haircutting and makeup artistry. She landed her first job as a makeup artist for MAC Cosmetics in 2012. After graduating, she left her hometown in pursuit of a career in Chicago. Upon arriving she quickly became a part of the unique men’s salon culture and worked for top salons where she was trained with American Crew and Kevin Murphy. Currently, Whitney focuses her energy full-time on men’s haircutting while using her makeup and hair artistry skills on weekends during wedding season. When not in the salon, she is busy being a dog mom to two Australian Shepherds and tending to her large collection of plants. She is a born and bred Cardinals fan and although she's well aware the Cubs have won the World Series more recently, 11 is still more than 3.